The quality of Mongolian cashmere products is internationally recognized, but cannot become world's leading brand. American, Italian and French experts and clothing designers In Mongolia said that there are no specialities in the design of wool and cashmere garments, therefore their competitiveness is poor. The Mongolian wool and cashmere association was established a Design Studio to solve this problem. The "Design Studio" has been launched to create a design of fashionable wool and cashmere products to compete in the world. In the launch of Design Studio Minister of Road Development and the President of MWCA Mr. J.Bat-Erdene, Mr. David Sproule, Ambassador of Canada to Mongolia gave a speech.
The main purpose of the Design Studio is to create a brand of wool and cashmere products that are strongly competitive in the world market. Foreign designers say that wool and cashmere products produced in Mongolia are novel and elegant. Since its establishment, the Mongolian cashmere raw material has been set up as a "Design Studio" for the purpose of providing the high class design and management of the products. Through the studio, the designers will be trained in international and local training, and will give designers a new idea and motivation to create in creative space. Recently, we organized a five-day training course involving 40 designers of the wool and cashmere sector. In the future, train designers in prestigious universities to create a design for the target market. The product marketing, design and manufacturing aspects of product development are inseparable.